SLAM’s ØNE ’N DØNE marketing campaign is acelebration of hoops tradition by creating merchandise made to encourage, amplify and honor iconic basketball moments and tales. Store now.
Jayson Tatum confidently strolled into Capital One Area in Washington DC carrying a inexperienced t-shirt with the phrases “Consider In Your self” printed throughout his chest. Under the textual content was a picture of Dennis Rodman’s iconic “smiley face” coiffure—solely his hair, on this design, was made out of vibrant yellow flowers. On the again, the shirt learn, “Should you don’t prefer it, kiss my ass,” with a pair of lips instead of the phrase “kiss,” and the letters “at all times” overlaying the “ss” in “ass.”
That shirt, “Backyard of Legends,” was produced by At all times BIY (Consider In Your self)—a brand new model based by husband and spouse Michael and Melek Gasker—in collaboration with SLAM, with the purpose of giving the Bulls legend his flowers. The model, solely slightly over a 12 months previous, has seen its designs worn by many athletes and celebrities, together with Chris Paul, Reggie Miller, Sue Chook, Fabolous and Megan Rapinoe.
The SLAM x At all times BIY “Backyard of Legends” tee pays homage to trendy Black Historical past. BIY highlights the utilization of hair as a type of self-expression and infectious affect within the recreation of basketball.
By all of their attire, the Portland based mostly duo search to carry others the kind of confidence that Rodman at all times exuded.
“We’re dropping this in February as a result of we wish to modernize Black Historical past Month,” Michael says, including that the purpose is to inform new tales. “We wish to spotlight how Black folks have utilized their hair to precise themselves. With Dennis Rodman, he was one of many first folks to be uniquely himself. He was coloring his hair, placing designs in his hair, spray-dyeing his hair. He was portray his fingernails; he had numerous piercings; he was carrying stuff which may have been loopy to folks again then.”
However now, you’ll be able to simply spot Rodman’s affect, and the way he has impressed others to be daring and consider in themselves. “We desire to push the boundaries personally and I like seeing different folks try this,” Melek says. “You possibly can see the place that affect got here from. [Rodman’s] do-whatever-you-want angle has been infectious in so some ways.”
The SLAM x At all times BIY “Backyard of Legends” tee is offered now.
When Tatum entered Capital One Area that evening within the “Backyard of Legends” tee, he hadn’t made a three-pointer in over per week, lacking 20 straight. He went on to sink a career-high 9 of them and scored 51 factors in a 116-87 win.
At all times consider in your self.